Leadership

In the early 1980s, Wayne joined Mutual of New York in Oxford, England, where he was exposed to the early development of financial planning for Americans living abroad—well before it became widely adopted. This global, planning-first perspective continues to shape how we serve employers and their workforces today.

We begin every engagement by understanding goals and needs before recommending solutions. While much of the industry remains product-driven, we believe better outcomes come from seeing the full financial picture first.

By the early 1990s, Wayne identified untapped potential in the voluntary benefits (VB) market, an area often overlooked by traditional brokers. Guided by a people-first philosophy rooted in integrity and transparency, he helped redefine how benefits were marketed and communicated.

At the time, employees were being offered benefits without understanding them. In 1994, Wayne collaborated to develop Benefit Communication for core and voluntary benefits, well before this approach became an accepted industry practice nearly a decade later. The first case was a large Las Vegas casino, reinforcing a lesson that remains relevant today: education drives engagement and value.

In 1999, he turned his attention to web-based core and voluntary benefit enrollments, including self-service and call center models.

As founder, Wayne Goshkarian has provided advanced strategic consulting and enrollment services to national organizations. In most cases, Wayne has developed solutions before they become industry trends.

Our mission is to bring practical, experience-driven solutions to the marketplace—developed from working directly with employers and employees—to improve understanding, outcomes, and long-term value.